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Last updated: 2003-12-09
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Distributing Electronic Newsletters
How to create and send them

"Successful E-Newsletters keep customers informed about your business and maintain customer loyalty." Farzana Mawani

If you are searching for a powerful cost effective marketing tool, you should seriously consider developing an electronic newsletter for your business. The e-newsletter is one of the most effective promotional tools available at your disposal that can cost little to implement since it is fairly inexpensive to produce and distribute. This will allow you to increase your customer base, maintain contact with past clients and partners, and promote your products and services. In addition, e-newsletters allow your company to disseminate important information in a quick and timely fashion. E-newsletters can also establish and reaffirm your business' on-line credibility. E-newsletters are quickly becoming recognized as key marketing tactics that increase customer loyalty, brand awareness and sales. The ability to keep stakeholders and clients informed about your business and aware of new or improved products and services is also becoming critical to success.

This module will teach you how to set up small to moderately sized mailing groups, so that you may manage and produce an e-newsletter tailored to your business.

Clients that complete the Distributing E-Newsletters module will be able to:

  • Create a Data Source and a Profile
  • Import a Distribution List
  • Map Data
  • Group Mailing Lists
  • Create Newsletter in Text or HTML
  • Insert Hyperlinks and Pictures
  • Understand Legal and Moral Obligations
  • Access Useful Hints and Tips on E-newsletters
    Keep your clients informed, intrigued and in the loop - captivate your market with an e-newsletter! Call us toll free at 1-888-807-7777 to sign up for Distributing Electronic Newsletters!
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